https://www.adroid.me/home-1 daily 1.0 2026-01-07 https://images.squarespace-cdn.com/content/v1/61eaee6204c70352871c3e96/071bd54e-5d7e-4a24-8b9a-578bfb5b7f1b/IMG_9713.jpg Home - Adrian Rosales Social Media professional and gaming content creator currently based in Los Angeles. https://images.squarespace-cdn.com/content/v1/61eaee6204c70352871c3e96/444d08ef-db76-419b-8ee8-bb7bf734b113/Insta2018.png Home - 2018: Started At BuzzFeed. In 2018, I was first hired at BuzzFeed to manage and curate various large Instagram pages. In four months, I grew the main BuzzFeed Instagram from 3.5 million followers to 4.7 million followers by utilizing UGC - mainly viral, funny and relatable Tweets. https://images.squarespace-cdn.com/content/v1/61eaee6204c70352871c3e96/a299d23b-f178-4ae7-bc6f-2aa09421c26c/GoT2019p2.png Home - 2019: BuzzFeed x HBO’s “Game Of Thrones” In 2019, I spearheaded the social campaign to cover the last season of the hit show, “Game Of Thrones”. I focused on working with editorial writers, live tweeting, and reporting back our social impact week over week during the season’s run - done all over the six week period. Due to my efforts, BuzzFeed saw over 30 million impressions on Twitter and was ranked #1 overall for “Game Of Thrones” related website traffic across the internet. https://images.squarespace-cdn.com/content/v1/61eaee6204c70352871c3e96/277980f0-44c1-40b6-b160-f0efe062cd0d/IMG_6150.JPG Home - 2019: IGTV Seminar BuzzFeed was invited by Instagram to give a presentation on how we’ve implemented an IGTV strategy using our existing video library at a summit for digital publishers. Since I developed the strategy, I was asked to give the presentation. https://images.squarespace-cdn.com/content/v1/61eaee6204c70352871c3e96/2a9f49c9-6a15-451a-a0b3-d402b7022bb8/Insta2019.png Home - 2019: Implemented Social Strategies For Business Goals One of the most pressing issues digital publishers are often faced with is “leaning off” of Facebook for website traffic. In 2019, I implemented BuzzFeed’s now prominent “link in bio” strategy on Instagram, which grew to, and continues to be, BuzzFeed’s third largest driver for traffic back to buzzfeed.com. https://images.squarespace-cdn.com/content/v1/61eaee6204c70352871c3e96/763fc0d5-6edb-4344-90d4-06c777f0203a/TwitterVideo2020.png Home - 2020: Reorganization Of BuzzFeed’s Social Team In 2020, I made the jump to focus on the video side of social, leading publishing strategies I had already implemented across all popular social platforms i.e. Facebook, Twitter, IGTV, YouTube, and Snapchat. 2020 was the year we saw the explosion of the Tasty video “These Are All Cakes”, which subsequently became a meme, and most recently a Netflix reality show. https://images.squarespace-cdn.com/content/v1/61eaee6204c70352871c3e96/55992df0-e3ba-4297-be2d-bfef8ef634dd/Group_2+copy.jpg Home - 2022: Developed Juvee’s Brand Tone & Voice In 2022, I was approached by the esports organization 100 Thieves to help develop their upcoming energy drink brand called Juvee, short for “rejuvenation.” Over the course of 4 months, I developed the brand’s tone, voice, and led the content creation across Juvee’s social media presence. The brand has since garnered over 100 million impressions and thousands of fans. https://images.squarespace-cdn.com/content/v1/61eaee6204c70352871c3e96/e1e3ffb4-4e74-4922-8418-5a942efcd9d9/FqjeQtKaIAAWa_0.jpeg Home - 2023: Led Juvee’s Marketing Initiatives In 2023, I led all of the marketing initiatives for Juvee's new product launches: 4 flavors, 2 new products, accessories, and apparel. This entailed preparing and executing marketing rollouts, creating content calendars, and building influencer relationships. One of the major product launches that I led the marketing for was with Blue Raspberry Juvee. On the first day the new flavor was available, Juvee sold over $130k worth of products. https://images.squarespace-cdn.com/content/v1/61eaee6204c70352871c3e96/9a1a4ca3-0414-44e3-8a9b-8b5456aafa53/CommunityShowcase.png Home - 2023: Built and Solidified Juvee’s Community To me, a brand without a community is just a product. With Juvee, my goal was to create something bigger than just energized, carbonated water sold over the internet. Through memes, direct communication, and thorough research of the topics our target audience was participating in, Juvee became one of the most engaged with energy drinks on social media in 2023. From March 2023 to May 2023, Juvee took up 37% of all energy drink social media messaging, beating out giants like Red Bull and Monster. https://images.squarespace-cdn.com/content/v1/61eaee6204c70352871c3e96/71d2de09-fd74-488a-8dce-cf2410be3d39/valorant-console-beta.png.webp Home - 2024: Launched VALORANT Console I joined the VALORANT team to lead and execute the marketing rollout for VALORANT Console on social… with only 2 weeks ‘til launch. Talk about a sprint, right? In that short amount of time I oversaw the final delivery and publishing of the marquee launch trailer, Discord and Redbull activations, and additional social tactics to introduce a new group of players to the VALORANT community. The campaign from announcement to 1.0 launch garnered over 100M impressions and an additional 5M MAU (monthly-active-users) to the game. Overall, it wasn’t too shabby of a sprint! https://images.squarespace-cdn.com/content/v1/61eaee6204c70352871c3e96/b64bae16-c914-4430-b8d8-faaf32484ece/Untitled+design+%2841%29.png Home - 2024 - 2025: Live Service Game Marketing Launching a game to a new platform is one thing, but maintaining a live service game is an entirely different beast. After the successful launch of VALORANT Console, I focused on supporting the game on an “always on” angle. This included developing social campaigns to release new agents, maps, premium content bundles, and developer updates. One of my favorite campaigns that I executed was for the 2025 map release of Corrode. With it being tied to the heavily community-focused Masters Toronto Esports event, I collaborated with the Community and Influencer teams to create social tactics to efficiently target the widest VALORANT community - the people who watch VALORANT content creators. The key to this campaign was to have a balance across short-form content that, not only felt like content you would typically see from your favorite creators, but also had a level of production that only a big game can create. Across short-form video platforms alone, we delivered 60M views across our Corrode focused content. https://images.squarespace-cdn.com/content/v1/61eaee6204c70352871c3e96/eb361981-d1dc-49fa-9efa-acb89cf27172/VALM-ANNOUNCE-16x9-KeyArt_4k-%E2%80%93-Right-Justified-ART-min.webp Home - 2025 - Consulted on VALORANT Mobile With the experience of launching VALORANT Console the previous year, I was brought on to join the VALORANT Mobile publishing team to assist in the rollout for the game in China. This work not only included collaborating with our partners at Riot China and Tencent, but it also required developing communication rollouts internally and externally. A large focus was informing the general Riot-wide team about the game’s rollout, while keeping the global audience up to date with the game outside of China. I reported back to the publishing team on a weekly basis with a general global community report with information like: what regions were specifically talking about VALORANT Mobile, what exactly they were talking about in relation to the game, and how much of that conversation was actually happening. (TL;DR - there’s a sizable demand for VALORANT Mobile outside of China, which already has 50M MAU). https://images.squarespace-cdn.com/content/v1/61eaee6204c70352871c3e96/289ace0c-a8e1-40f9-9d71-f3f17464b025/Untitled+design+%2840%29.png Home - 2025 - Listening to the Community 2025 was an important year for VALORANT in terms of turning the community sentiment around for the game. Within the social campaigns that I developed and led throughout the year, it was key to keep this in mind as we rolled out multiple projects. Projects like: agent campaigns, VALORANT’s 5 year anniversary campaign, multiple esports events, including VALORANT Champions Paris, and more. Over the course of the year, thanks to many updates that addressed player feedback, our community sentiment went up 25%, but that’s just the beginning. This went beyond updates - it was about keeping the community in the spotlight. While you’ve already seen that was top of mind for me across my work, one of my favorite successes came at the end of 2025. VALORANT would be bringing back one of the most requested modes “Snowball Fight” for the first time since 2022. Instead of just putting out a simple message to let our players know, I went the extra mile (once again, all within 2 weeks - we’re sensing a theme). Through collaboration across the publishing team, we were able to bring a known community figure to playfully jab at this update by throwing snowballs at our developers. Who wouldn’t want to do that? I think it’s just another remind for games that the community needs to be embraced to thrive in the long term, or in VALORANT’s case, bounce back. https://www.adroid.me/home daily 0.75 2022-01-21